Fastest sliders of the world, most up-to-date track, technology advanced TV-production together with integrated entertainments for fans.
Since 2015 we were responsible for sport presentation at each Luge World Cup in Sochi. This year, for the first time in Russian sport industry all production components (TV production + sport presentation + content creation) were executed by unique vendor – Sport Producers.
Both Russian and International Luge Federation highly appreciated the level of production through all three competition days.
Our producers aimed to achieve 2 main goals. Make the World Cup finals an entertaining and well-delivered show for spectators. At the same time we ought to make the final competition of the Luge's season a remarkable and memorable event for the athletes.
Live commentary both Russian and English, one of the top sport DJs in Russia, funny and educating interactions with spectators that involved athletes as well.
Everybody learned that 3 times Olympic Champion Felix Loch can operate an excavator, Natalie Geisenberger is a police officer, World Champion Tatyana Ivanova is a pro with a sledgehammer.
Specially produced video content promoted World Cup coming to Sochi in 2020 entertained athletes and spectators with Russian traditional bakery «Sushka», «Baranka», «Prianik», narrated about exotic luge types used in different parts of the world.
And of course traditionally perfectly staged by Sport Producers 26 award ceremonies.
Luge World Cup season ended in style.
