Winline MFL, a true trendsetter in Russian sports entertainment, places a strong emphasis on high-quality online content. Across their YouTube and VK platforms, the League regularly produces multiple studio formats — from pre-match “Conferences” to the post-weekend analysis show “Any Given Monday.”
Sport Producers led the full creative and technical production of the studios’ decorations for these broadcasts.
For “Any Given Monday”, the centerpiece was a custom-built curved table with a front media screen. Designed to host up to six speakers, the curve ensures a dynamic on-camera look, while the screen supports interactive real-time drawing and analysis. In addition, the studio was ignited by LED elements and theatrical lighting.
These weekly talk shows featuring players and celebrities are set against a futuristic backdrop. The standout elements: multi-tiered, semi-circular seating that appears to float — each structure comfortably holds up to ten guests while maintaining a visual lightness. The floor simulates a football pitch, complete with an orange center circle — a bold nod to Winline, the League’s title sponsor.
The earlier set design for the Conferences embraced a more analog, street-football-inspired aesthetic. Guest seating mimicked classic stadium bleachers, with backgrounds featuring locker room elements, goalposts, and lighting towers. That concept, also developed and built by Sport Producers in 2023, traveled to the iconic Luzhniki Grand Sports Arena for the Season 3 Final — where the last Conference took place directly on the pitch.