President of the Republic of Kazakhstan Cup, Winline Opening Show, 2022

A laser and light show, enhanced by ice mapping and a specially produced staged video projected onto the cup, marked a vibrant opening for the pre-season tournament in Nur-Sultan. This pre-show was dedicated both to the start of the President's Cup and to the launch of the long-term partnership between HC Barys and the betting company Winline.

The video showcased the main attractions of Nur-Sultan, which were incorporated into the new club logo featuring a snow leopard, along with subtle integrations of Winline’s brand elements.

One of the highlights of the arena program was the performance by two of Kazakhstan’s most popular artists – Say Mo and Nazima. For this, a multi-level corner stage was built, featuring a 3D Winline logo and an extensive lighting setup.

The show culminated with the unveiling of HC Barys’ new logo on the ice, followed by the players’ entrance through an LED corridor filled with thick orange smoke.