On 12–13 September, Moscow hosted the Melnichenko Cup 2025 festival — a corporate event combining a football tournament with a vibrant entertainment programme. Sport Producers contributed to the project by delivering all ceremonial elements.
Over two days, the tournament and live performances brought together the festival’s athletes and fans. Working alongside the V IGRE agency, Sport Producers managed the sports presentation and delivered the opening, closing and awards ceremonies.
The SP team developed and delivered the full creative concept, from scriptwriting through to on-site execution. The programme combined football with striking live elements, including:
• 30 acrobatic cheerleaders
• A show featuring 16 stunt flags
• A pyrotechnic finale
Sport Producers approached the project with its customary high standards for live audience engagement: clear show direction, seamless coordination between performers and technical teams, and close attention to every detail.
The outstanding atmosphere of the Melnichenko Cup 2025 was the result of a joint effort in which every element mattered.