The FONBET KHL All-Star Week 2025 lit up Novosibirsk on February 8–9, 2025, becoming a landmark project for the Sport Producers team. The event took place at the brand-new, state-of-the-art Sibir-Arena, demanding deep involvement and precision across every detail.
Day one opened with a breathtaking pregame show above the ice, where 120 drones soared in sync — setting a new indoor record for Russia. The performance, orchestrated by our partners at DRONICO, was elevated by music, artistic lighting, and immersive projection mapping.
At the heart of the action was a stage that emerged right at center ice, delivering wow moments between the Skills Competitions and the games. One such highlight was the VK show featuring RASA, whose performance ended with a surprise entrance by the KHL Club Mascots — always crowd favorites and a staple of the All-Star tradition!
Day two turned up the energy with a headline performance by pop sensation Elka, who brought the house down with her chart-topping hits. Her live vocals had all 11,000 fans in the Arena singing along, creating unforgettable memories for the audience, the artist, and the entire production team.
Comedy met hockey as celebrity coaches Aidar Garaev, Evgeny Chebatkov, Alexey Stakhovich, and Khetag Khugaev brought laughs and showmanship to the ice during intermissions.
Partner brands played a major role this year too — with standout activations from VK, Yandex Market, and MIR among others. And as always, we poured our hearts into the sports presentation. Because at an event like this, it’s not just the 15-minute pre-show that matters — it’s the full 4 hours of electric atmosphere that make it unforgettable.
