The "Basket-Battle" took place on March 17, 2024, in Ekaterinburg. The atmosphere for all matches of the Final Four was styled like boxing matches with renowned Russian ring announcer Alexander Zagorsky serving as official announcer. The concept was developed and implemented as part of integration of Winline as the title partner.
Each match opened with a vibrant Winline show – a colorful light performance using advanced technologies including LED bracelets worn by 7,000 fans. They became participants of the show.
Before each match of the "Final Four," mascots from competing teams took to center court for stare-downs while each basket made by players was announced using boxing terminology – such as hook or uppercut.
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During intermissions, traditional Winline activations were organized: parachutes with souvenir t-shirts descended from arena ceilings onto spectators. Additionally, t-shirts were launched from center court using special cannons. The award ceremony for winners and prizewinners of Winline Russia Cup Final became a bright close to an exciting sports evening.